Starting a blog was one of the most rewarding things I’ve done in my career. As someone who loves writing and connecting with readers, having an outlet to share my thoughts while potentially helping others has been an incredible experience.
Choosing a Blog Topic and Niche
The first step to writing an amazing blog post is choosing a compelling topic. This might seem obvious, but deciding on a specific blog niche and zeroing in on topics within that niche can be tricky.
Conducting Keyword Research
One of the best ways to find good blog post ideas is to conduct keyword research to see what terms and questions people are searching for in your niche. Tools like Google’s Keyword Planner, SEMrush, and Ahrefs make this easy.
Auditing Competitor Content
Spend time browsing blogs in your niche to see what topics they cover. Make a list of popular post categories and subjects so you can get a better sense of what content resonates.
How I Choose Blog Post Topics
To give you an inside look, here is my personal process for choosing blog post topics:
- I start by checking Google Analytics to view my top-performing posts.
- I track blog post keywords using a Google Sheet to analyze their performance.
- I browse related forums and communities to see what questions people ask.
- I compile all my observations and ideas into a Trello board.
This process allows me to constantly add new post ideas into the mix so I never run out of compelling content to create.