Even Google doesn’t use that as a relevancy signal, people searching on the internet might see it that way and click on your link instead of others. So, a domain name with a relevant keyword in it can improve your SEO indirectly by increasing click-through rate. Google won’t directly use this metric to rank your website, but you’ll be getting more backlinks if people find your content useful. You may also rank for multiple relevant search queries as the content is more comprehensive and covers lots of topics. Domain authority score is a compound metric used for measuring a domain’s overall external SEO performance. The algorithm includes many data points to measure the final score but all of the metrics are about the external links pointing to your website and their quality.

How to Improve Your Website’s SEO Rankings

A recent study by SEMrush found that backlinks were strongly correlated with higher Google rankings. But if you’re willing to publish amazing stuff, you have a good shot of ranking in Google for your target keywords. That said, you don’t just want to add a bunch of random internal links. Yes, random internal linking is probably better than no internal linking at all.

Use Long-Tail Keywords

The “regular” organic search results are the “ten blue links” that we’re all familiar with. Search engine optimization works by optimizing the above buckets to meet search engine best practices. Search engine optimization uses how search works to optimize a site for organic search results. If you’re curious to learn more about Google and its impact on SEO, check out our timeline of Google algorithm updates.

For beginners looking to harness the power of SEO, mastering Google Search Console is a crucial step. Since voice searches are more detailed, long-tail keywords become incredibly important. These are longer and more specific phrases that visitors are likely to use. Incorporating long-tail keywords helps you target specific queries and increases your chances of appearing in voice search results. Voice searches are typically more conversational and longer than text searches.

AI-created content can help build linkable assets efficiently, but it needs to be reviewed for quality. Google may penalize thin pages that aren’t unique, lack depth, or appear SEO Anomaly mass-produced. AI content must therefore be helpful, relevant, and aligned with user intent so that your rankings stay in good shape.

• In the table above, you can see what Whitespark’s expert survey respondents said they believed were the most important ranking factors to local pack and localized organic results.
• They’re equally, if not more, beneficial for small businesses that are striving to make a mark in their localities.
• Earning links from high-authority sites signals to Google that your content is trustworthy and valuable.
• This suggests that YouTube’s approach to keyword targeting may differ from Google’s, which avoids keyword cannibalization.